I'm Max. I m building Web3Trackers (on-chain attribution for marketing teams) and trying to learn how people think about positioning here. I ve noticed AI devtools/coding agents dominate attention right now, while some themes seem to come back in waves (metaverse -> spatial -> avatars/AI companions, web3 cycles, etc.). Curious to know, when your product sits in a returning theme, what framing tends to work best on PH: lean into the theme, translate it into a current wedge (AI/devtools), or lead purely with outcome/use case? Would love 1 2 examples you ve seen work.