About
I work at the intersection of applied AI, systems thinking, and validation. My focus is not on “smarter answers”, but on building AI-powered tools and frameworks that help people make better decisions in messy, real-world conditions — with incomplete data, conflicting incentives, and real consequences. I write and build around: – AI agents and automation – decision support systems – product validation beyond demos and hype – UX as a control surface for AI systems Previously: marketing strategist & creative director with 20+ years across tech, startups, and digital products. Now: exploring where AI actually works — and where it breaks.