Abhishek Sareen

Thoxt founder Shilpa Ahuja shares the challenges and aha-moments behind building Thoxt, which aims to create a gig economy in the media/blogging industry.

When Shilpa Ahuja set out to build Thoxt a writer-first publishing platform she didn t have a tech background. She also didn t have a team. What she did have was a decade of editorial experience, a vision for creative expression in the post-AI era, and a willingness to learn programming from scratch. In this interview, she shares how she built a full-stack product, and how turning her editorial instincts into algorithms helped make Thoxt feel like more than just another social media app.