Abhinay Yadav

I m Abhinay, working in global sales at TestOrchestrator. I m here to connect with software companies, QA professionals, and engineering leaders, learn about their software testing challenges, and explore how we can help teams streamline their testing workflows.

Looking forward to being part of the Product Hunt community, exchanging ideas, and building meaningful connections!

Making a product is one big challenge. But shifting your mindset from building to marketing it might be an even bigger one.
As makers, we spend so much time improving the product. Then comes the question: How do we get people to discover it - and ultimately turn that attention into real customers and sales?
I'm not sure traditional approaches like email marketing and constantly posting on social media are enough anymore. The way people discover products is changing.
So I'm curious:

How do you approach marketing your product?
And for the marketers here:
What would you consider a modern marketing approach in 2026-2027? What would you advise an early-stage founder to focus on?
I'd love to hear different perspectives...