Yesterday I saw the headline that Perplexity tried to buy Google Chrome for $34.5B. One move and they got free coverage in BBC, NYT, Business Insider, and basically every major tech outlet.
That s tens of millions in equivalent PR value without spending it. Just create a news story with a slightly absurd twist and boom, you re front-page material.
Has anyone got experience of successfully crowdfunding an app idea or something similar without a large marketing budget? Actually, any tips and feedback would be most appreciated.