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Priyanka Chandakleft a comment
The author has highlighted how keeping the user in the system is the trick - Alibaba's secret sauce. However, the mindset of Indians is akin to sticking to the cheapest alternative for every service individually. While we will see consolidation (PayU <> Billdesk) and mergers of the reverse order (PharmEasy <> Thyrocare), specialisation would be the way forward. Even Jio has not been able to...
Paytm is playing the smartest game in fintech
Shreyans Singh Read