Unsplash 4.0

Free (do whatever you want) high-res photos

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Mikael Cho — Founder of Crew | Creator of Unsplash
Hey everyone! I'm Mikael, one of the founders of Unsplash.

Today is one of the biggest days in our history.

Unsplash 4.0 is our most significant release ever. We focused on bringing more exposure to Unsplash contributors and helping you easily find the right photos to inspire your work.

Today, over 600 million photos a month are viewed on Unsplash and featured photos on Unsplash are seen more times than if they were published on the largest Instagram account, the front page of the New York Times, or the cover of Time Magazine.. By our research, Unsplash is one of the fastest growing photography sites ever.

For years, we looked up to the open movements that places like Wikipedia and Github created but the generosity of people to give something without expecting anything in return has surpassed our wildest imagination.

We're so grateful for the people who have given their work to support the work of others.

There are now 50,000+ photos on Unsplash. We wanted to give contributors more ways to have their work found while helping you find the right photos. And at the same time connecting the creative community on Unsplash in a whole new way.

We’re proud to announce today:

1. Unsplash Collections. You're the curator now: Create a collection of your favorite Unsplash photos, photos to use in your creative work, favorite desktop backgrounds, or simply save for later.

Your collection will appear alongside collections by fellow makers like, @khoi (Adobe), @photomatt (Wordpress), @guykawasaki (Canva), @pjrvs (Paul Jarvis), Jeffrey Zeldman (Happy Cog/A List Apart), @davemorin (Path), @brit (Brit Co), @mgsiegler (Google Ventures), Lawrence Lessig (Creator of Creative Commons), @dhh (Ruby on Rails), @chrismessina (Uber), @dannpetty (Medium), @andrewchen (Uber), and @om (True Ventures).

2. Unsplash Search. By keyword or location. 3M searchable tags created by the Unsplash community (that's real humans, not bots — to make sure search actually works :)
http://backstage.crew.co/unsplas...

3. Likes. Like a photo to show your love for the photo, save it for later/inspiration, or pull it into other services (3rd party apps, Dropbox, etc.).
http://backstage.crew.co/unsplas...

4. Unsplash API. Use the highest-quality free photos in your app/product. Currently powers 1,000+ apps including Craft by Invision (https://www.producthunt.com/tech...), Buffer (https://www.producthunt.com/tech...), Over (https://www.producthunt.com/tech...), and these Product Hunt products: https://www.producthunt.com/@mik...

We started Unsplash 3 years ago when we couldn't find a good photo for our website. Stock photos were either too expensive or cheesy. So we took our unused shots and gave them away for free. You could “do whatever you want.” No strings attached.

We never expected 3 years later, this little Tumblr blog with 10 photos would turn into a community of 40,000+ contributors.

This only happened because of you so thank you so much for the support. For being a part of the community. For contributing. It means so much to us to get the chance to work on a product like this. And be a part of this community. We can’t thank you enough for everything you’ve done.

Mikael and the Unsplash team
Max Stoiber — Freelance Frontend Developer
@mikaelcho Congratulations Mikael, exciting to see where Unsplash is headed!
Ross Blankenship — AngelKings.com, CEO and Partner
@mikaelcho, @unsplash what an awesome update! The widespread adoption, and evolution of the Unsplash product, proves that putting the community first and building an ecosystem should still be top priority for any startup. Look forward to seeing what the future will bring for the Crew.
Milan Vuckovic — Senior Designer at Folkmatic
@mikaelcho I love this! Been using Unsplash since the very beginning and it's so cool seeing the product evolve in the right direction!
Andie Katschthaler — Founder, Grumpy Girl Communications
@mikaelcho Love this update! Collections will allow me keep images I might be able to use later in one place instead of saving them like a maniac to my hard drive :)
Philip Amour — Freelance Product Designer
@mikaelcho Congrats to you and everyone at Crew! Happy to be part of the platform. 4.0 feels pretty solid. I use Unsplash on a daily basis to discover great photographers, find high quality photos to use as Mac wallpapers or just drop them in my mockups.
Anthony R. — Data Scientist
@mikaelcho @khoi @photomatt @guykawasaki @davemorin @brit @mgsiegler @dhh @chrismessina @dannpetty @andrewchen @om Awesome initiative ! Unsplash is my go-to website when I'm looking for a pic.
ssieg — IT Integration Coordinator, U-M
@mikaelcho huge fan! congrats on the 4.0 release!
Chris Calmeyn — Co-founder of Scout
@mikaelcho, @lukechesser,

Well done. As someone who uses Unsplash often I love how you're consistently pushing substantive improvements. The addition of "likes" will be great for my workflow, while I'm curious to see how collections evolve.

On the search front, when I'm hunting for photos I tend to think in terms of phrases (i.e. "talking with friends") though Unsplash is best at returning results for single keywords (i.e. "talking" or "friends"). Do you plan to return more results for phrases, or do people tend to search using one keyword? Or, am I a total outlier?

Great work!
Ivo Dimchev — Founder @Stereofox / Digital @blacklane
@mikaelcho great product, been fan of Unsplash for years now! I was wondering why you just implemented Facebook social login, allowed e-mail but skipped Twitter/ G+?

Based on my experience TW/G+ generate more logins than setting up an account "from scratch" so to say.
Chris Messina ✁_____ — Developer Experience Lead at @Uber
@mikaelcho congrats! What an epic release! This is how to launch a new version of @ProductHunt!
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Luke Chesser — Co-founder Crew & Unsplash
@calc @mikaelcho thanks Chris :)

That's a great question. I don't think you're an outlier — that's the most natural way to search for something — that's how I use Google Image search. The majority of Unsplash searches are for single keywords, but since phrases don't return a lot of results, users are probably conditioned to search for single keywords.

There's nothing in our search algorithm that stops simple phrases from returning results, but I think the way we built the tagging interface and the instructions we gave to the community probably influenced the underlying data. We used words like 'keywords' and 'tag', which when combined with the way people have become accustomed to tagging things through related products (Medium, Flickr, etc.), probably caused them to use single words instead of phrases.

Off the top of my head, I think we have two simple ways we could get more results for simple phrases: 1. alter our algorithm to parse the search term and remove non-keyword data (i.e. sentence filler words) 2. update the tagging instructions and interface to encourage the community to use phrases as well as keywords.
Lizzy | ILUZIE — Lizzy, founder of ILUZIE (graphic & web)
@mikaelcho Congrats on this new release. I've been following Unsplash from the beginning and am loving how it's evolving. Thank you for all the hard work and dedication you and your team show every day!
Darren Davis — Chief Coffee Drinker at LinkCaffeine
@mikaelcho Congrats!!! Such a big fan of Unsplash – it's the best resource online for free, hi-quality photos :)
Neil Sandhu — Founder and CEO, Hire.Bid
@mikaelcho thanks for this. Unsplash is an invaluable resource for startups. Prior to finding Unsplash in 2014, I had literally spent countless hours looking online for non-cheesy stock photos, which was an impossible task.
Thanasis — thanasis
@mikaelcho @unsplash That's amazing news the best stock service on the internet just got even more unreal! Awesome work!
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