SmartHalo

Stumbled upon this product that's built in my hometown of Montreal thanks to an article by @julienbrault. I've been craving something like this ever since I saw the Vanhawks smart bike (that was way out of my price range as a casual rider here on the east coast)

Good luck team!

Tupac is still alive according to their Kickstarter video!

In all seriousness though, not sure about having the first person of African descent getting a call from Tupac is appropriate. Sure nothing is meant by it though, just a weird easter egg probably.

The design is impressive and the pricing is very affordable. Simple, minimal, unobtrusive but super helpful. Seems like a no-brainer for bikers.

A brain for all bikes. Finally.

Fantastic product, seriously considering getting one as im constantly lost in London on my bike and always stopping to check my phone. Fingers crossed it fits my bars with the grip tape on. Would be great if it could sync with Strava or offer some of the same features as i wouldn't like to give that up! Looking forward to launch!

Very intelligent concept. Hope they make it a success as using the brains of the mobile phone is an excellent idea.
They should make a tight integration with existing riding apps à la Strava, instead of going for their own routing / planification app, though.

This product seems to be shooting for reasonable goals. Pretty good.