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Hunter
@Alisamm1984 how many stores and brands do you currently support and are the products coming directly from the merchants themselves? I was digging around and could see that a lot of people had already been building collections of products from department stores to online retailers.
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Maker
@moesheikha we currently support about 1500+ brands & stores but are adding new merchants everyday. As for the products, they come directly from the merchants e-commerce sites - so the goods are 100% authentic and backed by each's return policy guarantee (which means you can actually return/exchange) in store or via mail. Also in most cases the merchants offer free shipping based on meeting order minimums which we pass along to you.
The goal is to support almost every affiliate program regardless of where you like to shop, allowing you to be rewarded under one loyalty program. This will enable us to begin to cater offers and services provided to you based on your personal preferences (style, taste, stores your interested, etc.).
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@Alisamm1984 I was checking out the deals section on Android and saw nearby stores showing great discount coupons based on my geo. Its awesome, how are you guys doing that?
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Maker
@oliver_syson Thanks Oliver! As crazy as this sounds, we actually had to plot (lat/long) the locations to the top 200 national retailers and then partner with Valassis (one of the largest discount & coupon providers) & another stealth mode startup to power the online and in-store offers you see. We want users to treat Kikr and the entire service as more of a utilitarian tool that shoppers will come to rely on when it comes to shopping in general via mobile. A big part of that is being able to make personalized recommendations based on your past browsing and purchase history and the deals section is a step towards the real time offers and deals you will be able to take advantage of.
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Ali, just took a spin around the app. I know alot of current instagram influencers can make serious money from brands for sponsored posts, mentioning products, etc. Kikr obviously alters this relationship a bit and lets the influencers themselves create a collection that people can shop through. Have you done any math to estimate how much $ a big time influencer could earn annually from kikr? And for the average stylish person who doesn't have thousands of social media followers, how much could they make?
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Maker
@billference Really good question and to be bluntly honest, we don't have the magic equation on how much a power influencer can make just based off initial sales this early. That would be dependent on a number of factors such as the average size of their collection, how many times they post and share it out, etc. If I had the formula down I would be managing them ; )
All jokes aside, we have done some initial ballpark estimates and an active user (we qualified that as someone who creates on average 3 collections and 12 posts/out-shares of those collections a month) with a base social following of about 3k people across Twitter, FB, IG & Pinterest could earn between $16-$40 a month. Keep in mind however active shoppers making lots of online purchases will be earning back more than others depending on their spend activity.
The system has the potential to scale up quite nicely for a power influencer (i.e. lifestyle blogger, stylist or fashionista) with a following between 10k-50k people. Whether it be across all their social channels or just one, the ability to leverage their social clout can amount to $300-$500 per collection. Aside from this re-occuring revenue from collections, involvement on the platform also directly leads to endorsed campaign promotions that we help to establish between them and our partner brands and stores.
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Hunter
My friend @Alisamm1984 and team @mykikr just released over Christmas this awesome new way to shop socially and get rewarded for it at almost every store or brand you can think of. The product is awesome so check them out and let them know what you think!
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Maker
Hey thanks Moe short notice! The team and I worked hard this past year to come up with a new way for people to shop with one another while being rewarded in various ways (cash back rewards and offers) and have big plans in 2016 as we continue to roll out major partnerships with some topname flagship stores across the US. Its way more than just another fashion app, a lot of amazing stuff in the backend like a universal checkout cart and real time offers based on your proximity ; )
How do you plan to separate from the noise in this space?
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Maker
@brettdem Great question coming from you considering that you had seen Kikr early on.
The marketplace, until today, had a void that remained to be filled where users have the ability to curate collections of products and items they are interested in direct exchange for monetary incentives and/or personalized offers. The kickbacks will be a great way to connect with a Gen Z & Millennial demographic that's very active socially when it comes to self expression & style - @mykikr fills that void that others in the space do not address.
We are the 1st social marketplace focused on retail with a rewards loyalty program. Whether the curation of products be for either immediate purchase or at a later time, users can now do so in anticipation of receiving rewards, personalized offers or deals in real time. A holistic shopping program tying together the online and in-store shopping experience was non-existent let alone disconnected, as of now every major retailer (Zara, TopShop, PacSun, etc.) can only cater to each customer separately if they DL their one-off app.
Kikr cultivates a gender equal platform marrying together social influence via fashionistas, stylists and bloggers together with the latest products offered by the top 1500+ global brands and stores. By providing users, both influencers and everyday shoppers alike with a modeled loyalty program that rewards everyone almost everywhere they shop - the team has built a powerful tool for customers and merchants alike to best leverage customer data such as product interests and purchases to offer in-store deals based on what YOU the customer likes. Never has their been a social commerce marketplace tying together online/in-store purchases with mobile payments, and considering the landscape and proliferation of the technology infrastructure now in place - the team believes it's the right time for the next platform to emerge thats dedicated to tying the shopping experience across all brands and stores.
As for 2016 plans, we plan on hosting a number of strategic partnerships between influencers and brands to help drive awareness along with foot-traffic to key partner store locations. By helping incubate these collaborations between influencers and brands/stores through @mykikr , we will produce a type of organic growth that will really give the program legs.
Our teams vision for the product and service is that Kikr will become the tool that a savvy young shopper will come to rely upon with top of mind awareness when it comes to shopping anywhere.
Carpool VC - S2E3, Prerna Gupta, Founder/CEO of Hooked
