Four lessons from info product creator, Daniel Vassallo

Published on
October 27th, 2021
Share On
Miss your chance to ask Daniel Vassallo about his experience earning $550K in revenue as an info product creator? Here are a handful of highlights.

On his best advice for selling educational info products:

You have to find a way to make people know about you. Most people will be buying your product because it's you behind it. You are part of the product.
Now, how do you make people know about you? It's all about going where people already hang out, and helping them. Build a name for yourself in communities where there are already thousands of people online every day. Answer everything you can for free. Then, once you start feeling you can't keep up with the questions, it's time to consider packaging everything you know into an info product.
This approach solves two problems: What to make the info product about, and who to promote it to.

On ways to sell without an audience:

I would highly recommend building an audience, but it's not the only way to do it. What's important is that you have a strategy: How will you get people to the top of the funnel? Is it going to be via paid ads, search engine results, content marketing, podcast mentions, word of mouth, etc. How can you get, say, 250 people to see your product page every day?

On what he wishes he would have known sooner:

Don't focus on one project. Do many at the same time.

On context switching:

I like to practice 'intensity over consistency' (which IMO, is much more in harmony with our nature) so I don't context switch frequently. I go all-in on something for a short while (a few days; maybe a couple of weeks), and then I rest. Then, the next thing I pick up can be something very different from the last.

On forming habits:

I'm not a fan of creating habits. I mainly look for intrinsic motivation, and then the good habits follow automatically. Maybe creating good habits is useful for things like keeping my tax paperwork organized, and so on, but for creative endeavors, I never had a problem with bad habits. If I want something badly enough, the good habits emerge on their own.
Maybe one "habit" that's been helpful to me is to keep plenty of idle time. It's hard to recognize good opportunities when all your time is tied up in busywork.
Didn't see that we were hosting an AMA discussion with Daniel until it was too late? Head over to your profile setting to make sure that you've opted in to our newsletter. Or follow Community Programs Manager, Sharath Kuruganty, on Twitter.
Mike Takles
Thanks for the article and experience. I agree that now every product needs an audience, no matter what niche it is presented in. I plan to attend business school and am currently studying integrating technology into various processes. I was impressed by Sherry Turkle's Ted talk "Connected but not Alone" and my teacher advised me to research this topic in more detail. So I found a useful source and read the reaction paper at and what the author wrote made me understand the future of technology. Now I want to learn how this is applied in practice, so the experience of such successful people is very useful to me. I will follow Daniel on Twitter.