Most manufacturers route dealer leads manually. Zipwerks is an embeddable dealer locator that captures leads, routes them to the right dealer instantly, and tracks calls + form fills with full campaign and keyword attribution. Plus a coverage-gap heatmap showing exactly where you're losing search demand because no dealer is nearby. Built for powersports, marine, outdoor, and industrial brands.
Hey PH 👋 I'm Matt, solo founder.
I spent 9 years in B2B demand gen and kept running into the same thing on the manufacturer side: they spend real money driving traffic, then hand the lead off to a dealer network with zero tracking. Nobody knows which campaign produced the sale.
Zipwerks fixes the handoff. Drop in a script tag, get a branded locator, and every call and form fill comes back attributed down to the keyword.
The feature I'm most excited about is the coverage heatmap — it shows where there's search demand but no dealer within range, so you know exactly where to recruit next.
Would love feedback, especially from anyone running a dealer or reseller channel. What's the most broken part of your lead handoff today?
DailyDisco