WO! is a live sponsored leaderboard where startups, products, creators, and websites compete for visibility. Submit your project, place a bid, and climb the leaderboard. Higher bids move higher — all the way to #1. We built WO! as a simple experiment in turning attention into an open, competitive marketplace. Instead of buying a traditional ad, you compete for a visible position everyone can see. Bids start at just $5. Who will own #1?
I’ve owned WO.com, a two-letter .com, for a while and kept wondering what I could actually build on it instead of simply leaving it unused.
That led to a simple experiment: what if visibility itself became competitive?
So I built WO! — a live sponsored leaderboard where startups, products, creators, and websites can bid for position. $5 gets you on the board, and higher bids move you toward #1.
I’m especially curious about one question: will founders actually compete for visibility when everyone can see exactly who is #1 and what it took to get there?
WO! is intentionally simple right now. I’d love feedback on the concept, the bidding mechanics, and what would make you want to put your own project on the board.
Thanks for checking it out — and let’s see who takes #1.