Waze

Really trying to capitalize on small businesses lack of understanding of the consumer I see.... Wack

Cool. I have actually click on an ad before in Waze. They only come up when you are stopped for a couple of minutes. Can't complain for a free service.

When we use a GPS, we're trying to get to a specific place. That may be a clothing store or a gas station. Showing an ad for a law firm is highly unlikely to result in the driver saying, "Forget the gas, I need to file bankruptcy!" Even if you're offering another gas station, people aren't brand loyal in most cases, at least enough so that they're going to go further than the closest station just to check out the advertised one. Seems unlikely these ads will be impactful. That won't stop many from trying them anyways. With CPM, most won't have a great measure of the return these ads provide. That should help Waze keep selling them as they keep advertisers in the dark.

I'd conceptualized a similar AR feature for @rhizmarket for business search, but scrapped it for the same driver distraction concern. Love the creative potential for other scenarios (walking in metro areas), but not sure this is it.

Make paid options or paid accounts, but do not distract drivers

Pros:

Good and fast product

Cons:

Messages are very distracting from driving by car

Leave the driver out of attracting his eyeballs.. Should be good enough for passengers travelling in a local. Taxi or autorickshaw

Now with their shared carpooling movement, this could be even bigger. Plus it's owned by google

Pros:

Great for: Open houses Events Restaurants Businesses in need of local traffic Not much competition yet 100 million users

Cons:

Cost per impression for specific tier Another distraction for drivers