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Is there a limit on the number of times or frequency with which a single user can benefit?
Is there the option to outright pay rather than using a tweet, etc.?
To @bentossell 's point, maybe specifically targeting locations where people are likely to have their phones on them but not change/small bills? Similarly, audiences who are more likely to have their phone with them than cash?
OR not an immediate physical reward. Looking at the TGIFriday's image - maybe tweet for a free appetizer at your next meal or something? Maybe the ability to gift it to a friend?
@bentossell@cfrascl Hey Ben and Chris, all great points. In its current format, Vend Me Social is geared toward brands looking to award consumers with branded swag in exchange for social media buzz at large-scale festivals, tradeshows and conferences. It's not necessarily a substitute for the traditional vending machine at a local mall that offers candy bars in exchange for cash or coins.
We view this product as an expression of live + digital in experiential marketing where the user's input (a social post) triggers the machine's output (a prize vending.) At most activations, our machines are vending products like t-shirts, sunglasses and koozies, not candy bars and chips.
Definitely love the idea of offering future rewards like the TGIFriday's example. Something like that would be very cool and could lead to even more traction at a given activation!
Live Experiences can be meaningful and memorable, while Digital Activations offer amplification and measurability. But by combining the two, Vend Me Social has developed something that's truly powerful. Vend Me Social is a machine that vends prizes in exchange for branded Twitter, Facebook, or Instagram posts. No cash or coins required, and an average of 2.5MM impressions per 4-hour event activation. It's the perfect fusion of Live + Digital.
Vend Me Social
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