Launched this week

TVButlerPro

Launched this week

Turn streaming behaviour into audience intelligence

1 follower

Turn streaming behaviour into audience intelligence

1 follower

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I’m Patrick, founder of TVButlerPro, a B2B behavioural intelligence platform built around consumer TV discovery technology. My goal was what can viewing behaviour tell us about audience demand? TVButlerPro turns those signals into audience intelligence through its Insight Engine. I’m particularly interested in feedback from people working in streaming, media, content, advertising and audience analytics. What would you want this data to tell you?

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Launch tags:Video Streaming•Analytics•TV

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I built TVButlerPro because the streaming industry has an enormous amount of viewing behaviour — but far too little useful intelligence coming back from it. The consumer product is the front end. Underneath it, TVButlerPro captures signals around search intent, titles viewed and clicked, watchlist activity, watch starts, completion and other behavioural patterns. The interesting part is what happens next: turning those signals into audience demand, trends and unmet demand through the Insight Engine. I’m particularly interested in feedback from people working in streaming, media, content, advertising and audience analytics. What would you want this data to tell you?

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2d ago