Political email strategy is such a fascinating thing to me. It really is a numbers game where they're looking for any and every excuse they can to send campaigns. They're constantly switching up the from name so emails appear to come from different members of their team or party, they're starting to get more creative by offering actual products/merch in exchange for donations but for a while it was just a straight up donation request multiple times a day, and the format is almost always a test-heavy temple with their logo at the top and a series of donation buttons somewhere in the body. In 2020 I used SendView to subscribe to both candidates' emails and wired the results into a live dashboard and decided to do the same this year. It's a fascinating look at how this channel is used in the political arena. Hope you enjoy!

Trump v Harris

Live dashboard of every email Trump and Harris send.

Live dashboard of every email Trump and Harris send.