Hey Product Hunt, I’m excited and honestly a little nervous to share Trama today. I built Trama from a pain I felt directly while building: I wanted the freedom of a custom React frontend, but I didn’t want to throw away the backend, products, cart, checkout, and business workflows that were already working. That tension is real. A lot of stores don’t need a full platform migration. They don’t want to spend months rebuilding everything from scratch. They just want their storefront to feel faster, cleaner, more flexible, and more modern. But once you start going headless, the “simple frontend rebuild” can quickly become a migration trap. You connect one API, then another. You start worrying about cart logic, checkout limitations, product data, CMS content, SEO, performance, monitoring, broken mappings, and all the small things that only show up after launch. That was the frustration behind Trama. Trama is a bridge between your custom React frontend and the commerce backend you already rely on. It connects to Wix, Shopify, or Webflow without forcing a migration. You get one SDK for products, collections, cart, CMS, and native checkout, so you can build the frontend you actually want without rebuilding the whole business underneath it. But I didn’t want Trama to stop at “connect the API and good luck.” Real storefronts need to stay healthy after launch. So Trama also includes mapping intelligence, monitoring, Site Health checks, operational visibility, and support tools to help catch issues like broken data, leaked keys, missing headers, SEO regressions, uptime drops, and other problems that quietly hurt a live store. The goal is simple: make headless commerce feel less scary, less wasteful, and more practical for real builders, agencies, and store owners. If you’ve ever wanted a faster custom storefront but felt trapped by the cost and risk of migration, Trama is for you. I’d genuinely love your feedback, questions, and honest thoughts. Thank you for taking a look.

ElevenAgents by ElevenLabsScale conversations without scaling your team

Promoted

Maker

📌

3d ago

Tried it on a small Shopify project and was surprised how clean the SDK felt for products and cart. The monitoring dashboard is a nice touch for catching issues before customers do.

1d ago

@fundakjel Thank you so much

How does the native checkout piece actually work under the hood, do payments still go through Wix or Shopify directly, or does Trama sit in the middle and handle the transaction itself?

Trama

Custom React storefronts without backend migration

Custom React storefronts without backend migration