Tortma is a Chrome extension that uses AI to organize your YouTube videos into the right playlists in under a second.

I’m part of Tortma’s marketing team, but I actually connected with the product because I’ve experienced this problem myself. There have been so many times when I found a YouTube video I wanted to save and thought, “Why doesn’t YouTube have AI that can just figure out which playlist this belongs in?” That’s what I find so interesting about Tortma. It takes that little decision you have to make every time you save a video and handles it for you. As I’ve been working on the launch and marketing, it’s been exciting to see that idea turn into an actual product and figure out how to communicate it clearly.

18 000 YEARS.

This is how much time it would take at minimum for you to watch all the videos currently on YouTube.

Even if 1% of them interest you, you'd waste 180 years non-stop – no sleeping, only watching.

So here’s the truth: you’ll never watch it all. Nobody will. The only thing that matters is finding the few videos actually worth your time.

And where are those right now? Buried in “Watch Later.” All 400 of them. A graveyard of good intentions.

Because every time you save a video, YouTube hands you the same tiny decision — which playlist? — and it’s always easier to just hit save and move on. Do that a few hundred times and you get the mess we’re all sitting on.

Tortma kills that decision. It’s a Chrome extension: drag any video, drop it in, and the AI picks the right playlist for you in about a second — without leaving the page. Privacy-first, nothing stored or shared.

You don’t have 18,000 years. But the videos you care about should be one click away, not lost forever. Tortma makes sure they are.