I'm not convinced these niche community plays can get beyond novelty; smoking seems on the surface like something strangers have in common but beyond full blown potheads and maybe college kids, it's akin (IMO) to building a community/chat platform for people who like coffee. Is the fact that it is (was) illegal the motivator here? Is it really that hard to find smokers? There are endless Facebook groups and Reddit et al. Why build another destination? Is there more to it?
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