The First 500

The First 500

How our SaaS start-up landed its first 500 customers

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The First 500 is a video course that will take you step-by-step through the marketing strategies I used to land my SaaS start-up's first 500 customers. Get access to 2 hours of video tutorials & 25 pages of written content covering everything that I learned.
This is the 17th launch from The First 500. View more
The First 500

The First 500

How our SaaS start-up landed its first 500 customers
The First 500 is a video course that will take you step-by-step through the marketing strategies I used to land my SaaS start-up's first 500 customers. Get access to 2 hours of video tutorials & 25 pages of written content covering everything that I learned.
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What do you think? …

Umut Sönmez
OutSeta is one of my favorite startup. I am happy to see the director's cut here :-) Thank you for sharing.
Geoff Roberts
@umut_sonmez Thanks for following our journey! Hope these videos are useful to you with your own product.
Geoff Roberts
I built The First 500 course specifically to help other bootstrapped SaaS founders who are struggling with marketing. Still working towards your first 500 customers? Does $10k in MRR feel a long way off? This is the course for you. Topics covered include: -Why I thought of content marketing primarily as an investment in our brand over SEO -How SEO became our top performing channel without any focus on target keywords or link building (driving 37% of our sign ups) -How we sustainably doubled our growth rate by dropping our freemium plan -Why partners like Stripe and Webflow releasing similar features actually accelerated our growth -How 25% of our first 500 customers came via referrals -How we pivoted to find a target market that our product delivered more value to Just as importantly, I'll cover the trade-offs that I made as a bootstrapped founder—you'll learn just as much from the things I didn't do including: -I never wrote any content specifically for the sake of SEO -I never sent a follow up email or put anyone in a lead nurturing sequence -I never posted content or social media posts on any set schedule Come see what you can learn from my hard won experience—all these strategies can be replicated by your own start-up!
Mikey Howe
Nice one @geofftroberts ! Outseta is an amazing product, so no doubt there will be some very useful insights in here!
Geoff Roberts
@escmikey Appreciate that!
Héctor Reyes
Awesome! Congrats on the launch Geoff!
Geoff Roberts
@hector_rf Thanks Hector!