Brands have to communicate on social the way people do. Marketers aren’t just competing with each other but also competing for attention with social media users’ friends. If you sound like an ad, you’ll get tuned out.
You won’t get far if your posts are too salesy. I’ll be transparent and use myself as an example. I want you to buy my new book but it wouldn’t work if I just posted a link and said: “Buy Now!” Instead, I offer insights from my book and hope you’ll be intrigued enough to read more.
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