This sort of seems like an Apple Watch but with only the IFTTT app on it.. especially because of the larger range of capabilities any mainstream smart watch has at around the same price range, what's the ideal user here?
@peterfreeby Hi Peter, the most smartwatch users told us that they like their smartwatches for notifications and tracking but only a few of them like to control something with their smartwatches. Because of the size it's to difficult for the most people. Therefore one touch at a button without looking at it is something different. Clipped on the smartwatch wristband or stand alone. It's helpful for many situations: when you are driving (no-look controller), when you are jogging, when you are presenting a keynote, when you have no time and want to call a cab, when you want to control your lights easily without speaking to alexa, ...
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