Great that someone make this really happening :) Had this idea for ages. Here are some ideas I had in my mind – instead of real stickers, use magnet stickers. It's more easy to change them (reusable, reprintable, cheaper change service) plus the driver can decide to be private for some time (by removing the magnet sticker and driving with a clean car). Unfortunately, the driver takes the responsibility of the sticker (eg you need to take it off when leaving the car alone, so it's not stolen), but the easy removing and putting back is like 5 seconds and worth the hassle. Had some ideas for an easy and cheap way of realtime tracking if the sticker is really on (message me for details) and in that way it's a honest (for the driver, you and the client) real-time get-paid-as-you-drive.
@david_stark From driver's point of view it not different too much, besides the fact that we have app BOTH for iOS and Android. On top of that we are building global company, we are already present in 4 countries (US, UK, France and Russia) and going to expand this list to 10 during the next 12 months. So drivers from all big countries will be able to earn additional money and getting fun very soon.
From advertiser's point of view difference is just HUGE. We are much bigger, have longer track record (from July 2014) with really big campaigns (700+ cars in a single campaign). On top of that we are providing integrated solution between OOH and social media which is not just on-vhicle advertising. And don't forget about our associated company @adbike AdBike, featured on Product Hunt several months ago
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I'm not sure only ~$2000 per year max is worth plastering my car in ads.
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