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StellarScope
Daily AI briefing: what your audience feels today
11 followers
Daily AI briefing: what your audience feels today
11 followers
Most market research is dead star data — a snapshot of a mood that's already moved on. StellarScope reads nine live signals every morning (news, social, rates, currency, holidays, weather, cultural rhythm) and lands a plain-English briefing in your inbox: what your audience feels today, what it means for your specific brand, and one thing to ship before 9am. Calibrated to your product, persona and voice. 7-day free trial; early-access pricing locked in while you stay subscribed.
how does it handle the noise when two of the nine signals are telling opposite stories about the same audience shift?
@ervanayir Great question. Short answer: it doesn't try to average them out >> disagreement between signals is usually the most useful thing in the briefing.
The nine signals aren't scored and summed into an index. They're passed as context into one synthesis step, and the briefing is written the way a good analyst would: if market data says confidence is up but social chatter is running sour, that tension gets named explicitly ("spending data looks fine, but the mood online hasn't caught up") rather than flattened into a fake middle reading. Opposite stories about the same shift usually means you're watching the shift mid-turn - that's exactly when you want to know.
Two guardrails behind that: every signal has a freshness window (~36h) so a stale reading never argues against a fresh one, and topic-level signals go through a relevance filter that rejects anything ambiguous rather than letting noise in. When in doubt, a signal gets dropped, not blended.
The morning briefing landed in my inbox right at 7 and it was actually useful, not just a summary of headlines. The "one thing to ship before 9am" was a small ask I could act on, and it fit my brand voice surprisingly well after one day of calibration.
@deniz272410 This made my morning >> "actually useful, not just a summary of headlines" is the exact outcome I was shooting for. The voice calibration sharpening after one day is the system working as designed: the more it knows about your brand and audience, the less generic it gets. If you add your customer persona in settings, day three will beat day two. Cheers for taking the time to write this up.
How do you decide which nine signals actually matter for a niche brand versus a mainstream one, and can I swap any of them out for something more relevant to my market?
@ferdif5tf Hey Ferdi -- here's my honest answer in two parts...
The nine base signals are fixed. They're the shared backdrop (news, market movement, social mood, rates and inflation, currency shifts, and so on) that shapes how everyone in your region is feeling, whether you sell CRM software or ceramics. A niche brand doesn't need different weather; it needs to know what that weather means for its specific audience.
The niche part happens in a separate layer: your focus points. You tell it your brand, industry or audience (up to 3 on Pro), and it runs dedicated news and social searches per topic -- with search terms derived for how your niche actually gets talked about, not just your brand name literal-matched. Trade press counts; we deliberately don't restrict topic searches to big mainstream outlets, because niche stories live in niche publications. Then the briefing connects the two: general mood + what's moving in your corner + what it means for you today. Add your product and customer persona in settings and the read gets sharper again.
So no, you can't swap base signals out today... but you're not stuck with a mainstream lens either. The tailoring is deeper than signal selection: it's per-topic search, not a checkbox grid.
the "one thing to ship before 9am" framing is genuinely clever, turns a passive morning report into an actionable ritual instead of just another email to skim and delete.
@aysunparlat thank you! and yes :) ... I use it in my day-job, and it's great to be able to walk into a meeting first thing with ideas AND the rationale to back it. Sometimes I'll swap the add-on around if I need social media ideas one day, or maybe I'm working on something bigger and need the general strategy tips.
The "one thing to ship before 9am" framing is genuinely clever, it turns the usual firehose of market noise into something you can actually act on in a single morning.