Hi everyone,
I'm Clément, co-founder of Spruce with Ismaïl. Team as based in Rennes, France.
We built this because we were doing it by hand. Prospecting on LinkedIn meant opening profiles one by one, deciding who was actually worth writing to, writing something that didn't read like a template, and then chasing every follow-up. It ate around 27 hours a week. Almost none of that was selling.
Every tool we tried solved the sending with templates only. None of them solved the deciding. So we ended up with faster ways to send mediocre messages to people who were never going to reply.
Spruce handles the part that comes before the sending. You set it up once: your sales brief, your personas, your sequences. And from then on it reads each profile, judges whether that person actually fits what you sell, and writes to the ones who do. The follow-ups run on their own. Our own prospecting went from 27 hours a week to about 2.5.
We've been running it on our own pipeline before opening it up, and it's what fills our calendar today.
Happy to answer anything :)
Clément Avril