SportSignal makes sports marketing legible to both humans and AI agents. We're the first MCP-powered sports marketing platform — any AI agent can discover, recommend, and connect sports brands automatically. Free tools: AI Discoverability Checker and sponsorship calculator. Paid intelligence: benchmark reports, club-by-club analysis, and implementation roadmaps. Built for clubs, athletes, and brands who deserve AI-powered marketing — regardless of their technical sophistication.
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Maker
📌
We built SportSignal because 75% of mid-market sports organizations are completely underserved by the big agencies — and none of them are prepared for a world where AI agents decide which brands get discovered.
Two things are happening at once: AI agents are becoming the new gatekeepers of visibility, and most sports professionals have never heard of MCP or agent-discoverability. Meanwhile, the tools that exist are either free but shallow (FBref) or enterprise-only at €50K+ (Relo Metrics, Nielsen).
SportSignal sits in that gap. We built the first MCP server for sports marketing — meaning any AI agent can query our platform for sponsorship data, club benchmarks, and marketing intelligence automatically.
Try the free AI Discoverability Checker — it shows how visible any sports brand is to AI agents right now. Most results are eye-opening.
Would love feedback from anyone in sports, marketing, or AI.
Report
Maker
Thank you to everyone who's upvoted today — genuinely means a lot on launch day.
One insight worth sharing: we found 11 Premier League clubs with £83.9M in gambling deals expiring in the next 59 days. That's not an estimate — we mapped every deal individually. Everton alone has £9M exposed. Wolves has the most urgent timeline.
The replacement category battle is what's really interesting — fintech and crypto are filling ~60% of the gap, but there's a huge window for non-traditional sponsors who move fast.
If you have questions about the data, the MCP API, or what we're seeing in the market, I'm here. Ask anything.
Thank you to everyone who's upvoted today — genuinely means a lot on launch day.
One insight worth sharing: we found 11 Premier League clubs with £83.9M in gambling deals expiring in the next 59 days. That's not an estimate — we mapped every deal individually. Everton alone has £9M exposed. Wolves has the most urgent timeline.
The replacement category battle is what's really interesting — fintech and crypto are filling ~60% of the gap, but there's a huge window for non-traditional sponsors who move fast.
If you have questions about the data, the MCP API, or what we're seeing in the market, I'm here. Ask anything.