Hey everyone, I'm Long, CEO of Spira AI. Nice to meet everyone here!!
Quick background: I was a founding member and Head of Product at Creatify AI, and founding member of TikTok Creative, CapCut, and Meta Video Ads. I've spent basically my whole career around social media content and how it travels, which is probably why this particular problem has bugged me for years.
Recently the thing that got me: I kept watching friends launch great products, get a nice spike, and then go completely quiet weeks later. Not because the product got worse, they just put their heads back down to build and stopped sharing, and the momentum died in that silence.
Hey Product Hunt, Jeff here, CCO of Spira 👋
For most of my professional career, I've watched clients, designers, and creators go through the same thing, and if you make content, you probably know it too. You gather assets and B-roll, create graphic elements, select music, time the sound effects, and then put it all together and add motion. That's days of work for one piece of content. Then you publish it, it gets a few views, and it demotivates you from continuing.
And it doesn't stop there. When you're burnt out, it shows in the work: one video looks polished, the next feels rushed, and your feed quality gets uneven. Coming up with fresh animation and motion ideas for every video gets tiring too, so it gets harder day by day, and even when it gets easier, doing it over and over starts to feel boring.
We built Spira Maxima so you don't have to go through that. My part was the taste and the rules for how things should work inside a video. We went through a lot of viral posts and cut the ones that were cluttered or only performed because of who was in them. From the ones that held up, we set the rules for when motion comes in, how captions and elements sit with the speaker, and how B-roll and sound support what's being said. So every video you make comes out consistent, whether it's your first of the week or your tenth.
I hope you like it and that it helps you grow your content production, so you can spend less time producing and more time growing your business or account. Would love to hear what you think.
I like that you can still stay in control through a chat app instead of having to manage everything from another dashboard.
@tumblar_kevin Thanks, Kevin! Really appreciate the support :) With Maxima, we’re focused on turning your script into a finished social video, with the presenter, B-roll, captions and music all in one pass.
Congrats on the launch!! I watched the demo twice because I did not believe the second half was generated. Will be testing with real product scripts this week. :)
@itskevinma Thanks, Cassie! Really glad you liked the demo :) Looking forward to seeing what you make with your product scripts!
Oh I can see myself using this because I'm completely rubbish with social media. Will test and see how it goes. BTW, how is privacy handled?
Is there a way to set certain topics or types of posts that it should never publish?
@darly_selby Thanks, Darly! You choose the topic and what you want to say in your script, and Maxima builds the video around it—with a presenter, B-roll, captions and music. The goal is to turn what you have in mind into a finished social video :)