Soft CS: Customer Success

Why did we build this? We built Soft CS to address the high churn rates (5-7% monthly) plaguing Brazilian B2B SaaS SMEs, which struggle with fragmented, costly, or non-localized Customer Success solutions. Our mission is to empower these业务的 to retain clients and grow revenue efficiently by offering a tailored, all-in-one platform that meets their unique needs in the Brazilian market. What’s new and unique about our product compared to alternatives? Unlike competitors like CustomerX, Salesforce, or HubSpot, which focus on either retention or sales with high costs or limited local integrations, Soft CS combines Customer Success and growth in a single platform. Our key differentiators include: All-in-one solution: Integrates health score tracking, NPS/CSAT surveys, automated playbooks, and a built-in CRM for upsell/cross-sell, eliminating the need for multiple tools. Local focus: Designed for Brazilian SMEs with seamless integrations to local systems like Bling and Omie, addressing market-specific needs. Affordability: Priced for SMEs (unlike Salesforce’s high costs or CustomerX’s premium rates), making robust CS accessible. Mobile-first design: Optimized for dynamic, remote teams, unlike complex interfaces like Bitrix24 or Partnero. Strategic consulting: Includes expert guidance to structure CS teams, a feature absent in competitors like Pipefy or RD Station. What are we most proud of in this product? We’re most proud of creating a platform that not only reduces churn but also drives measurable revenue growth for Brazilian SaaS SMEs. The seamless integration of retention and sales tools, combined with a mobile-first approach and local expertise, empowers our clients to succeed in a competitive market. Our ability to deliver a comprehensive, affordable solution with strategic consulting sets us apart, and we’re excited to see its impact on transforming Customer Success in Brazil.