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I was curious about how Rodeo plans to differentiate itself from Instagram, especially considering that Instagram already has a large user base and creators already tag companies. If Instagram were to launch the same features as Rodeo, it would be a step further in that creators could tag products, which currently only brands can do. Can you share any insights on how Rodeo plans to stand out in this competitive landscape?
Lindsay Perper@shoprodeo
Hi Amrutha, thank you for checking out Rodeo and the question!
This month, Instagram / Meta announced they will be removing the Shop page in February. This announcement aligns with their overarching strategy to re-focus on driving ad revenue. This also follows Instagram's discontinuation of the creator affiliate program as of August 2022. Instagram tried to do exactly what you've suggested, and they failed to win the creator, which means, they failed to reach the consumer.
Furthermore, Rodeo is a decentralized shopping destination, leveraging digital content from any platform. Our focus is strictly commerce, fueling an algorithm powered discovery experience for the digital-first consumer. By doing so, we've created a single touchpoint for discovery through checkout.
This is not a bolt-on strategy for a super app like Instagram, it's a massive emerging opportunity and stand alone vertical of retail.
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