Hi Hunter 👋

I'm Henok, and Reveal Ad Spend is a free Chrome extension I made at Pantheon.ad.

If you've ever studied a competitor in the Meta Ad Library, you know the problem: you see every ad they run, but nothing tells you which ones reached a lot of people. A two-day test looks exactly like a campaign that ran for months.

For ads delivered in the EU, Meta has to publish reach under the Digital Services Act. The number is there, but it sits inside the details panel of each single ad. Reveal Ad Spend collects it for the whole page:

• it shows the EU reach on every ad card, grouped ads included

• it sorts the page by reach, so the most seen ads come first

• it turns reach into an estimated spend with the CPM and frequency you enter: (reach / 1,000) x CPM x frequency

• it opens any ad as a printable report with the creative, the copy and, when Meta shares it, the EU audience by age, gender and country

Two honest limits: ads delivered outside the EU have no reach data, and the spend is an estimate that follows the CPM you set. If you don't have CPM numbers for your market, the popup links a free CSV of CPM estimates by EU country and niche.

It's free with no usage limits. You only need a free account.

I'd love to hear how you research competitor ads today, and what you'd want the extension to show next.