Repixel

Retarget *someone else’s* website on Facebook Ads

5 followers

Repixel allows you to retarget (send ads to the visitors of) *someone else's* website. For example, sell hiking shoes? Try sending ads to the recent visitors of your favorite hiking blog 🥾🏔 Repixel is a Facebook approved app and built with GDPR top of mind.
This is the 2nd launch from Repixel. View more

Repixel 2.0

Retarget someone else’s website visitors
Send ads to the recent visitors of *someone else's* website. For example, if you sell tennis gear, you might have success retargeting a site that ranks the best rackets available 🎾
Repixel was built with global privacy regulations top of mind.
Repixel 2.0 gallery image
Repixel 2.0 gallery image
Repixel 2.0 gallery image
Repixel 2.0 gallery image
Repixel 2.0 gallery image
Repixel 2.0 gallery image
Repixel 2.0 gallery image
Launch Team
Intercom
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What do you think? …

Josh Chopak
Hello Product Hunt! 😻 We originally launched on Product Hunt ~7 months ago and got some amazing feedback from this community. Thank you! Since that time, we’ve been hard at work rebuilding the product (with professional designers this time!) and can’t wait to share the updates. Quick reminder on Repixel: Repixel is a marketplace that lets advertisers retarget (send ads to) the visitors of *someone else’s* website. For example, if you sell wine, you might have success retargeting a blog that ranks the best wine subscription clubs. After all, everyone on that website isn’t just interested in wine, but they’re almost certainly on the verge of making a purchase 🥂 Technically, Facebook makes this incredibly easy for advertisers through their “share pixel” button. But finding partner’s in your niche that 1) share your customer base, 2) are non-competitive, and 3) actually wants to work with you, can be very difficult! Through Repixel, publishers can post a listing indicating that they’re willing to work with advertisers for a set fee, and advertisers can see a “menu” of potential partners all in one place. Once the connection is made, website owners get a new revenue stream without having to litter their website with spammy ads and advertisers get a new audience to serve relevant ads to 🚀 In this update, you’ll find a completely redesigned app packed with usability improvements, an improved onboarding experience, more transparency to better understand who you’re working with, a revamped pricing model where advertisers can license entire pixels rather than paying for each pageview, and 7X the number of websites to pick from. Hope you have time to check it out! We’ll be around all day replying to comments and can’t wait to hear what you think! 🙌 Josh p.s. For this week only, exclusive to the Product Hunt community, we’ll be applying a $20 credit to all accounts that spend $100 in their first 30 days.
Mercy Gachoka
@jchopak I like the idea. All the best!
Chris Legocki
@jchopak well done on the updates!
Daniel Hutchinson
@jchopak Well executed updates, much simpler for advertisers now
Amit Yadav
@jchopak Yes, The idea behind the product is nice, hope it worked well as you expected. all the best :)
Gaurav Subham
It looks quite interesting. Would like to know more about the product features.
Josh Chopak
@gaurav_subham, great question! - The big feature for site owners is they’re able to let advertisers reach their website visitors without littering their website with more display ads. Because Repixel works in the background instead of having a set amount of inventory, the scale is infinite using this method. - For advertisers, they have a new ability to retarget (send ads to) *someone else’s* website. For example, a company that sells hiking shoes could send an ad to someone immediately after they leave a hiking blog. Hope that’s helpful! Please let me know if you have any questions, and thanks for the comment!
Kesara Wimal
This is something game changing. Good luck with it
Josh Chopak
@kesara thank you for the kind words! We certainly hope so!
Cathy Melnikow
With 10 years of experience primarily in marketing and advertising, I see this as a huge innovation. A new way to find value through your website and to target specific cohorts of customers. Is there a downside? Congrats ?makers !
Josh Chopak
@cathy_melnikow thanks so much for the kind words, Cathy! Always great to hear these things from a fellow marketer. In terms of downsides, there's no immediate gratification as you have to wait for your partner to approve you and then collect performance data from the test, but hopefully the bump in performance ends up being worth the wait :). Hope that helps, and thanks again for the comment and interest!
Jason M Festa
Interesting. How does this work? Are you grabbing someones Pixel?
Josh Chopak
@jasonfesta1 thanks for your interest, Jason! Grabbing might not be quite the right word, maybe renting. If both sides have opted in, the owner of the website will use Facebook's "share pixel" button to allow the advertiser to have access in exchange for a monthly fee.
Jason M Festa
@jchopak Nice :)
Michael Zhuk
Very neat idea, I’ve been meaning to test this out. Do you have plans to expand into other ad networks?
Josh Chopak
@michael_zhuk1 thanks, Michael! That's one of our most requested features, likely in the near future.
Paul Maloney
Looks interesting and a different route for pixels... Good luck with it Josh :D
Josh Chopak
@p_maloney thanks Paul! Yes, very different route. Facebook has had that "share pixel" button for years now, we're trying to put it to good use :)
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