Reach Japan Lab: Japan-local Instagram posting for global apps and brands

Most brands think their content is being shown globally. But in reality, your TikTok and Instagram posts may only be reaching a limited set of countries. That means there may be many potential customers in markets your content has never actually reached. Japan is one of the markets I think many overseas brands and creators are under-testing. For games, fitness apps, beauty products, fashion brands, language learning apps, and other visual products, Japan can be a very attractive market. The problem is that translating your content into Japanese does not automatically mean Japanese users will see it. Content distribution is influenced by local signals such as device environment, network location, account history, and phone-region signals. That is why Japan-local posting can be a powerful way to reach customers who have never discovered your brand before. Instead of only competing harder in the same market, it may be better to test a new market where your content has not yet been seen. What do you think about the Japanese market?