Rastrei is an attribution platform for digital operations that connects visits, campaigns, partners and influencers to approved sales. It preserves UTMs and click context before external checkout, reconciles payment webhooks, and shows revenue by source—so teams can diagnose gaps between ad platforms, analytics and checkout data without relying on spreadsheets.
Hi Product Hunt — I built Rastrei because attribution becomes unreliable as soon as a customer moves between a campaign, an external checkout and a delayed payment.
Ad platforms, analytics tools and the checkout often report different numbers. Influencer and partner sales then end up reconciled manually in spreadsheets.
Rastrei captures the visit context before checkout, preserves campaign and partner identifiers, reconciles payment events, and reports approved revenue by source. The goal is not to replace ad-platform reporting, but to give teams an auditable view of what actually became a paid sale.
I would especially value feedback from teams dealing with external checkouts, Pix, affiliates or influencer campaigns: where does your attribution process still break today?