Profila: Its you, its yours. A Web5 personal data relationship platform. Built for people, delivered to brands.

Vision: Digital agency, privacy, and valued relationships for people. Mission: Achieving profitable customer loyalty & personalisation for brands in a post-cookie & private internet. Profila delivers: Individual privacy rights management and choice for people & safety for brands. Ethically-evergreen & sustainable personal & psychographic data direct from people with communication preferences. Effective and sustainable advertising, communications, e-commerce & customer support through a new private channel, improving customer lifetime value.

The digital-first consumers of today live their lives online. They know their data is the currency that allows them convenient access to brands but they are becoming mistrustful of how their data is used by companies and increasingly frustrated with the unsolicited, oft irrelevant stalking by brands that they are exposed to. We believe the brands that lead the way on being respectful of their consumers’ data and that create novel products and experiences customised to the data their consumers trust them with, will be the ones loved back by their consumers.Profila creates a better way for brands and consumers to engage 1-to-1, allowing for brands to build deeper personal relevance and connection with their consumers.