Launching today
Pabs
Product management. Without the hire.
10 followers
Product management. Without the hire.
10 followers
Solo founders have tools for building. Nothing for deciding what to build. A great PM costs $120k+. Most founders build without one and quietly drift in the wrong direction. Pabs is that PM function. It runs check-ins, challenges your calls, and asks: - Who is this actually for? - Why would they pay? - What has to be true? - Does this get you closer, or just keep you busy? Not a doc. A live layer that keeps your product on track. For solo founders building with Cursor, Lovable, or Replit.
Hey, I'm Pablo, building Pabs from New Zealand.
For years, building products and ventures I kept seeing the same pattern: founders ship fast, then freeze on what to build next. And today, struggling to launch with features that will never get used.
AI made building cheaper, faster. The hard part moved upstream: deciding what is worth building before and during the build. You can launch your business in hours, great, and also becoming the entire product team at once, automatically.
Your AI builders are flying blind.
They execute fast.
They just don't know why you're building.
They won't stop you from keep building, spending.
Pabs fixes that.
Pabs helps you make five product calls before each build cycle: who it's for, what v1 means, what has to be true, what could kill it, and what comes next.
Then Pabs stays live inside your AI coding tools through MCP, so your decisions follow you into the build instead of dying in a doc.
Pabs is an AI squad that keeps your strategy alive.
We ran a closed pilot with real founders. We saw founders save AI tokens and money by avoiding the wrong build paths, while making clearer calls before touching code. The results, including the misses, are here: pabs.co.nz/research/pilot/the-data
Ask me the hard questions :)
Pablo (the human one)