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Oriane
The perception layer for Marketers and their AIs
391 followers
The perception layer for Marketers and their AIs
391 followers
91% of internet bandwidth is led by videos that your AI does NOT watch... Oriane watches millions of social videos a day, and turns what's on screen, in audio and in captions into a structured intelligence layer for teams and their AI apps to find niche creators, spot content trends, identify viral hooks and more!
This is the 6th launch from Oriane. View more
Account Benchmark
Launched this week
Drop in 2 Instagram or TikTok accounts and our AI watches both to compare their content strategies, stats and vibe side by side. See the real playbook behind any 2 accounts. Free to run.
Free
Launch Team / Built With
Oriane
Oriane
Thibaut here, CTO of Oriane.
Technical angle on this one. The tricky part isn't the side-by-side UI, it's making two accounts you know nothing about actually comparable. Different posting frequency, different formats, wildly different audience sizes. Raw stats alone won't tell you who's winning. They just tell you who posts more.
So each account gets processed independently through the same pipeline (vision, audio, caption, all fused per video), then lined up on the same axes so you can actually compare apples to apples. Topic mix, hook patterns, performance trends over time. That's what turns "who's really leading, and on what" from a guess into something you can actually answer.
Same setup as everything else we've shipped this month, running on the Oriane API, across both Instagram and TikTok, on demand.
Happy to go deeper on how we handle accounts with very different posting volumes, or how we normalize engagement across platforms that measure things differently. Fire away!
Oriane
Julien here, cofounder of Oriane.
The problem we're solving with this free tool is simple. Every brand and creator watches a rival account. But comparing two feeds properly means watching weeks of videos on both sides, so nobody actually does it. Strategy decisions end up running on vibes and follower counts.
So this tool does the watching for you. Drop in two Instagram or TikTok accounts. The AI watches both feeds, breaks down each account's hooks and content mix, and lines up the stats side by side: views, interactions, engagement rate, posting rhythm. You can even send the whole report as PDF slides.
Free. No signup. Under a minute.
We ran it on @cocacola vs @drinkpoppi. Coca-Cola has 3.2M followers and pulled 15.5M views over the period. Poppi has 662K followers and 5.6M views. But poppi gets a 3.1% engagement rate against Coke's 0.6%, and about double the interactions. The giant wins reach, the challenger wins attention.
The fun part for this community: the whole thing is a thin app on the Oriane API. Yuri built it in under a day with vibe coding. The API does the seeing and hearing inside videos, the app is just UI on top.
If you want to build your own tools on it, happy to get you access.
Would love your feedback on this tool, and tell us what other free products we should build in the next 5 weeks?