Honestly, this whole thing started because we were sick of the way agencies have to run SEO. Every part of the job lived in a different place, spreadsheets for keywords, spreadsheets for roadmaps, spreadsheets for audits, Notion for processes, Asana for tasks, Google Docs for briefs… and then ten different conversations with clients who still had no idea what was happening. After years working in SEO, it became painfully clear that nothing in the market actually helped agencies run SEO properly. Loads of tools for data, sure. Nothing for real operations. So we built Optimatio.io to solve the exact problems we were dealing with every day: Too many spreadsheets No single source of truth Teams losing track of what’s done and what’s coming next Clients asking the same questions because they couldn’t see the plan Technical fixes getting lost between audits and dev teams Keyword mapping turning into a weekly nightmare We wanted one place that pulls everything together, roadmaps, technical work, content planning, keyword mapping, monthly tasks, client visibility, all of it. Something that gives the team proper accountability. Something that makes client communication simple. Something that stops SEO from feeling like organised chaos. So instead of waiting for someone else to build it, we just built it ourselves. That’s where Optimatio.io came from. A tool created by people who actually do this work every day, and were tired of juggling ten systems just to deliver a single SEO campaign.

Optimatio.io

SEO roadmap & strategy tool for digital marketing agencies

SEO roadmap & strategy tool for digital marketing agencies