Hi Product Hunt, I'm Aman, one of the people behind Ochra. We build software and AI systems for clients, and creative kept being the bottleneck. A campaign needs a product shot, a lifestyle image, an ad cut and a few vertical videos — and getting there meant a studio day we couldn't always justify, or six different AI tools that each did one part well and none of which agreed on what the model, the lighting or the brand looked like from one asset to the next. Ochra is the tool we wanted: one place to generate product shoots, campaign imagery, ad creative and short-form video, with consistent characters and styling carried across the whole set. The bar we hold ourselves to is simple — does it look like something that came off a real set, or does it look generated? We're opening access gradually while we get that right. I'd love your honest feedback, especially on where the output still gives itself away. That's the gap we're working on, and it's the reason we're here rather than waiting for a perfect launch. Happy to answer anything in the comments.

Ochra

The AI studio for product shoots, ads and video

The AI studio for product shoots, ads and video