Obviously Awesome

How to nail product positioning

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How to nail product positioning

1 follower

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You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning.

Launch tags:Startup Books•SaaS•E-Commerce

Launch Team

Framer AI AgentsDesign and publish professional sites with AI

Promoted

This is one of the most practical and useful business books I have read. I finished in a weekend which is the highest praise I could give to a business book!

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7yr ago

Maker

@kristen_shannon Hey thanks! I spent a lot of time in the edit phase making the book as to the point as I could make it. I polled all of my founder friends and everyone kept telling me that they started books but didn't finish them - folks are just too busy. This one is designed to be finished!

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7yr ago

Forget The Funnel

This book is an absolute game-changer. My co-founders & I used it to reposition our SaaS product, shifting from a market category in which we couldn't compete to one in which our competitive advantages shone brightly. The effort has paid off with 1) people more immediately "getting it," and 2) way more trial signups as a result. Buy this book.

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7yr ago

Maker

@clairesuellen Thanks Claire!

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7yr ago

Achieved

Just read your intro and ordered in on the spot! I believe product positioning is key and people usually to take enough time on this. Most of people, even product people, believe that because their product has a lot feature people will find and buy it. That's just wrong. People will buy your product if they will rely with your value proposition and if they believe you will solve their pains.

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7yr ago

Maker

@timotegeimer Thanks so much and I totally agree. Positioning is misunderstood and ignored for the most part. My goal is to shine a little light on that.

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7yr ago

This book is short, well written, incredibly practical and an absolute must read for anyone who is building products. April is a product positioning genius, one of those rare people who have walked the walk and can talk the talk. Truly excellent.

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7yr ago

Maker

@new_user_94d1b74259 Thanks so much Mark - I really appreciate that!

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7yr ago

This is on the top of my reading list! April is the go-to expert on all things positioning and I can't wait to dig into it 🙌

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7yr ago

Maker

@nordicedward Thanks Edward!

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7yr ago

Forget The Funnel

You won’t meet anyone that understands the art of positioning as deeply as April. I wish that every founder I worked with would read this! I have no doubt that Obviously Awesome will quickly become the de facto reference text on positioning. (Bonus: I literally laughed out loud)

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7yr ago

Maker

@ggiiaa Thanks so much!

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7yr ago

Podcast Stuff Notebook

This is one of my fav books of the year. There is so much knowledge shared in this book from what is positioning to the 10 step positioning process. Very actionable and examples included. Good Job @aprildunford If you have not yet read this book you need to right now.

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7yr ago

Maker

@pradipcloud Hey thanks - I really appreciate that!

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7yr ago

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