Most companies in the quitting space sell you a replacement chemistry. ARO Labs builds for the part that's left when the chemistry is handled - the reach, the draw, the hand that keeps moving long after the nicotine has gone. Our first products are NOQA One, a nicotine-free, battery-free inhaler, and NOQA Reset, a free craving-tracker app. No batteries, no vapour, no subscriptions required, nothing designed to keep you hooked on us instead. The other difference is that we tell the truth at a cost. Our own site tells first-week quitters to use NRT before buying anything from us, and we publish exactly where our evidence stands. We work with behavioural researchers at Manchester Metropolitan University because we'd rather know than guess.

Noqa

A nicotine free inhaler paired with a craving tracker app

A nicotine free inhaler paired with a craving tracker app