Marketing, from First Principles: The marketing workshop that teaches you how to think.

I used to read all the marketing news and blogs, listen to all the podcasts. Basically use every hour of my day just to learn about the current tactics and trends. But then I realized I was wasting my time. By the time I heard about the tactic or framework, it had already become outdated. I was always playing catch-up. And worse yet, the tactic would have never worked for me anyway - you can’t get personalized marketing advice in a blog or podcast. So I realized: I need to figure out my own damn tactics. And that’s where first principles come in. First principles are the foundational building blocks of knowledge. If you summarized hundreds of successful marketing campaigns down to a single reason why they were successful, you’d find a first principle. Conversely, you can look at a first principle and build successful marketing campaigns based on it. So as long as you know the first principles, you can skip all the blogs about best practices because you can derive your own best practices. “Take that, mediocre blogs and podcasts!”, I thought. But then I ran into a problem. Discovering the first principles was tough work, and no one had written about it. (Maybe because it’s tough to discover them, or maybe because the internet is so full of marketing junk that you can’t find anything good these days. Either or.) So I decided, “fine, I’ll do it myself”, and spent the next year distilling everything I know about marketing into a few first principles. The journey is somewhat comparable to a spiritual enlightenment. Instead of trying to memorize 1000s of tactics and promotion channels and best practices, I only need to remember a dozen principles. Everything else can be derived from them. Marketing seems so much simpler now. I want you to have that same experience, so I packaged all I know into this one workshop. No subscriptions, no surprises or add-ons, no hoops to jump through. Just one workshop that reveals everything. I can’t wait for you to get your hands on it.