Launched this week
Malva
Try it on with one click, everywhere you already shop.
2 followers
Try it on with one click, everywhere you already shop.
2 followers
Most of what's launching today is for developers. This one's for all of us who get dressed in the morning. 🙂 If you shop online, the only thing worse than a bad outfit is waiting five days to find out. With Malva, try anything on first, embedded across 130+ brands, on your own digital twin.
Hi everyone, I'm Chi, founder of Malva. Most of what's launching today is for developers. This one's for all of us who get dressed in the morning 🙂 . Before this, I worked in fashion with Zara, Black Opal, and ASOS. I saw brands spend millions creating beautiful product photos while shoppers were still asking the same question: "Yeah... but what will it look like on me?" Two questions I know are coming, so let's start the conversation:
1. Isn't AI try-on solved? - No, not really. Generating one image of someone in an outfit is becoming commodity tech. Any good model can do that. What's hard is everything around it. It's discovering clothes you'll actually like, trying them on with one click, and getting sizing recommendations based on your real measurements matched against the retailer's actual size data.
2. How's this different from other try-on apps? - Well, most try-on apps sell to retailers as a single brand widget and this creates a disconnected experience on every site. Malva is built to be yours, not theirs. When Walmart bought Zeekit, everyone using it lost access overnight.
Here's the honest version of where this goes. Today, Malva is two doors into the same closet, a browser extension and a web app built around one shopping twin. The goal is to erase that distinction. Long
term, an agent finds the pieces across retailers, pulls them onto your twin, compares size, fit, and price, and drops the best matches in your inbox. One shopping twin. Unconstrained by stores. Then, one click checkout.
This is why I'm building Malva. And why the name Malva? Hint, hint, I was born in South Africa. Drop a comment if you know what it's named after.
It’s free to try. Share your thoughts, good, bad, or brutally honest 🌸