Lebesgue: AI CMO

Lebesgue: AI CMO

Track your competitors to make your marketing work

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Our sophisticated AI tracks competitor strategies and global trends, pinpointing exactly what you need to boost your marketing ROI by an average of 40%. Don't just compete; dominate with data-driven insights.
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Launch tags:Marketing•Artificial Intelligence•Tech
Launch Team
AppSignal
AppSignal
Built for dev teams, not Fortune 500s.
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What do you think? …

Josip Begic
Lebesgue: AI CMO
Maker
📌
Hey PH community 👋🚀 After a decade in marketing, hundreds of projects, and $30M+ in ad spend, we’ve learned what works for online growth marketing. Our team - mathematicians and data scientists - has leveraged this combined expertise to create something unique. Our initial feature addresses a critical gap in the marketing space – Competitors Intelligence ⚔️. Imagine tracking all your competitors' active and turned-off ads, monitoring new launches, understanding promotions, and measuring ad runtimes. Ever wondered why your ads suddenly lose traction? Often, it's due to a competitor launching a sale. With our tool, you can detect this every time, gaining insights into their historical trends, creativity, frequency, and ad stability. But this is just the beginning. Our software offers real-time marketing benchmarks, winning Google or Facebook ad strategies, and AI-generated suggestions to enhance your creative elements. Leveraging our data science expertise, we've developed proprietary LLMs for predicting competitor ad performance, 60-day forecasting, outlier detection, and modeling budget allocation across marketing channels to maximize ROI 📈. We've invested all our resources to build a solution that enhances transparency, diminishes guesswork, and boosts ROI based on competitors' strategies, global marketing data, and our unique blend of marketing and mathematical insight. Our customers see an average 40% increase in ROI after integrating our AI-powered insights 💰. Can’t wait to hear what you think and how our solution can help you improve your marketing strategies!
Antoni Kozelski
Evryface
@josip_lebesgue Congrats on releasing a great app! Your tool will allow you to invest less but earn more Lebesgue: AI CMO🔥
Momcilo Stojkovic
@josip_lebesgue Sounds like you've harnessed a wealth of experience to create a tool that fills a real need in the marketing space. Understanding competitor moves is vital, and it's interesting to see how your platform translates that into actionable insights. How granular can we get with the ad insights? Can we see the engagement metrics on competitor ads as well?
Josip Begic
Lebesgue: AI CMO
Maker
@mocarg Hey Momcilo, at the core of our tool, we've advanced our LLMs specifically for estimating competitor ad performance. The system provides a comprehensive breakdown with various metrics, such as content type, textual elements, sentiment analysis, and the duration of ad campaigns. A handy tip I rely on: if an ad has been active for over 20 days, it’s usually a solid performer. Regarding my experience, I've managed over 50 projects and have directly invested more than $20M in Facebook ads. The insights and solutions I needed during these campaigns have been built into our software. This experience-driven approach is paying off for our users, with many witnessing a significant 40% increase in ROI. Hope that sheds some light on how we operate and the tangible benefits our tool offers! Best, J
Vitali Krupenka
DeepMate
@josip_lebesgue great product! Congrats and good luck with your launch!
Josip Begic
Lebesgue: AI CMO
Maker
@vitali_krupenka thanks a lot for your feedback. let us know if you have any thoughts or questions on how to use our product.
Toni Perko
Lebesgue: AI CMO
Maker
📌
Hey everyone, I’m Toni from Lebesgue and I’m your Customer Success point person here. 👋 I make sure that everything runs smoothly for you and can help you out if you ever need anything or run into any kind of issue. In this role, I’ve helped countless users get a better understanding of the Lebesgue tool and how you can use the insights it provides you with to boost your results. If you’d like to discuss anything marketing related, I’m here to help. Currently, the Lebesgue app works with Shopify and WooCommerce stores, and we are working on the standalone version which will come out in about a month. If you do not have a Shopify or a Woo store, you can: - Sign up for our newsletter to know immediately when we make a new release - Create a Shopify trial store to check out app (it takes about 2 minutes to create a test store and it’s free) - you can learn how to do that here: https://intercom.help/lebesgue/e...
Drago Crnjac
😹 LOL
How is AI actually used here? Is it more of a buzzword for marketing purposes?
Josip Begic
Lebesgue: AI CMO
Maker
@dragocrnjac Great question! I understand the skepticism, as 'AI' can often be used more as a marketing term than a reflection of actual technology at work. In our case, AI is a core component of our product and not just a buzzword. Our AI implementation includes: 1. Forecasting: Lebesgue utilizes Prophet and ARIMA models to forecast ad performance up to 60 days in the future with high confidence 2. GAM Models to content performance and predict ROAS on different spending levels 3. Our Anomaly detection uses exponential smoothing 4. Budget split generators use multivariant linear regression 5. We've developed our own LLMs on BERT architecture to estimate ad performance 6. We have GPT-4 integration on the top of our unique marketing dataset 7. We use bots to scrape publicly available ads of over 15,000 businesses Our flagship technology, 'Next Steps', leverages all these insights. Our proprietary algorithm determines 10 to 15 actionable strategies each week to maximize your ROI efficiently. For more technical details, @tatjana_ramljak1 or @andrijana_brkic are more than happy to share further insights! What do you think, @dragocrnjac - does this sound like AI, or not?
Drago Crnjac
@tatjana_ramljak1 @andrijana_brkic @josip_lebesgue damn, that definitely sounds like AI 😄 can you tell me more about why you had to build your own LLM? Was gpt-4 not enough?
Tatjana Ramljak
Lebesgue: AI CMO
Maker
@dragocrnjac Hello, Drago! We've developed our own Language Model (LLM) designed to forecast ad Click-Through Rate (CTR) by leveraging various factors. Our model analyzes ad copy alongside additional features like target audience demographics, the average order value of the shop, and specific product attributes. This comprehensive approach enables us to make more accurate predictions and optimize ad performance effectively. 😄
Nico Spijker
🔌 Plugged in
Congrats on the launch! Seems like a super useful tool to optimize campaigns while taking into account other market players as well. Any insights on what's on the roadmap for the upcoming months? 👀
Josip Begic
Lebesgue: AI CMO
Maker
@nicolaas_spijker thank you for your kind words on our launch! It's great to hear from someone who values what we're building. Here's a quick look at what we're rolling out soon: 1. Competitor Email Strategy Tracking: Get insights into how your competitors approach their email marketing (campaigns, flows, and frequency of sending emails). 2. Enhanced LLMs for Ad Performance: Improved architecture for higher precision of our ad performance estimators. 3. Promotional Ad Filtering: Easily distinguish between promotional and non-promotional ads of competitors weekly. 4. Creative Strategist Tool: We're particularly excited about this one! It's designed to offer comprehensive feedback on your creatives and targeting. Using a wealth of parameters and industry insights, this tool will guide you in crafting more effective and impactful ad campaigns. Feel free to share any thoughts or needs you have! Best, J
Nico Spijker
@josip_lebesgue Wow these are all super exciting! As a marketer who's been dabbling into email lately I think the competitor email strategy tracking will be super valuable and a great add-on to the already offered functionality! #4 sounds super interesting as well, looking forward to seeing all of these live. 😇 Enjoy the remainder of your launch! :)
Josip Begic
Lebesgue: AI CMO
Maker
@nicolaas_spijker thanks a lot, I really appreciate your thoughts and feedback. Definitely continue following us, our ideas of how marketing tool should look like align nicely.
Kate Ramakaieva
Congrats on a launch! Seems like a gamechanger for marketing specialists. Does it tailored for all industries, which ones will perform better?
Toni Perko
Lebesgue: AI CMO
Maker
@kate_ramakaieva Thanks Kate, appreciate the support! Lebesgue works great for all industries! eCommerce is one of our stronger sides, but we've seen our users get great results in multiple different industries and I can confidently say that we're a good fit for everyone. :)
Josip Begic
Lebesgue: AI CMO
Maker
Hey @kate_ramakaieva, to build on Toni's insights, our approach – which involves tracking competitors' strategies across Facebook, Google, and email, as well as monitoring global trends – is versatile enough to benefit any industry. Currently, it's particularly effective in the fashion, jewelry, food, and beverage sectors, mainly because we've extensively scraped data from numerous businesses in these areas. However, the methodology is designed to be universally applicable, offering valuable insights regardless of your specific niche. Thank you for your feedback and kind words - definitely try our tool, it offers a 14-days free tria, and let us know your thoughts :)
Alessandra Piccioni
Contents.ai
Hey Congratulations! This would be really a game changer platform for marketing professionals! I think it would be precious for shopify/woocommerce non-users as well. Tracking competitors is always a big part of the game so I'd love to try it out. Do you have any plans to braoder your offer? Thanks a lot
Josip Begic
Lebesgue: AI CMO
Maker
Hey @alessandra_piccioni, thanks for a great question. We're launching platform platform-agnostic version by the end of the year (@rbenic_lebesgue make sure to deliver it on time for Alessandra :) ). In this blog post you can see how you can test our product right now, even if you do not have a Shopify or woocommerce store: https://lebesgue.io/growth/how-t... (it would be good to add competitors you want to track right now and start using our software once we're not e-comm dependent)
Robert Benić
Lebesgue: AI CMO
Maker
@alessandra_piccioni @josip_lebesgue I would add that we are also planning on integrating with more platforms in the future including Adobe Commerce/Magento, Squarespace and Wix.
Alessandra Piccioni
Contents.ai
@rbenic_lebesgue @josip_lebesgue Thanks a lot I will look for that launch!
Darya Skorokhod
Manganum sidebar for Google Chrome
Congrats on the launch! The tool seems like a great app that can make marketers more effective. How have you seen these AI-powered strategies impact specific industries or businesses so far? Excited to try it out!
Sanjin Juric Fot
Lebesgue: AI CMO
Maker
Hey @darya_skd thanks for a very good question! Our app collects data from all the industries our customers are part of and computes market benchmarks for every industry separately so that we would avoid the trap of comparing apples to oranges. This approach recognizes the diversity of industries, acknowledging that what may be considered good performance in one industry could be different in another. The type of our users varies a lot, they span over 11 very different industries and our algorithms are very robust and work well regardless of industry. You can check out success story of one of our customers on the following link: https://lebesgue.io/growth/ai-dr...
Josip Begic
Lebesgue: AI CMO
Maker
@darya_skd, thanks for your excitement about our launch! We've seen significant impacts in industries like fashion, jewelry, food, and beverage, where our tool's AI-powered strategies have helped businesses optimize their marketing campaigns. By leveraging competitor analysis and trend insights, these industries have particularly benefited in terms of increased ROI and more targeted ad campaigns. We're thrilled for you to try it out and see the difference it can make in your marketing efforts! 🚀📊
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