@katesegrin less frictions, less apps, more revenues for Facebook (I'm assuming) and more visibility for the partners, which should lead to more money for them, too.
Wasn't quite sure what value I was going to get when I signed up for this, but I just received a timely / valuable notification about a gunman right near my house. I'm going to mark this as a pretty remarkable 'aha' moment for me and Notify.
Great job to those involved!
When FB is notifying me of highly relevant tweets that Twitter never even surfaces for me, doesn't get much better than that.
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What is it that Facebook wants to get out of this app - another app to keep track of the news - I mean, I don't use Facebook to find the latest news...
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