Instinctor is a web platform built around real WebGL 3D motion as a first-class scroll primitive. Plus store-aware chat that visitors message on your site while you reply from your phone via SMS or WhatsApp, integrated SEO that runs automatically at publish, and Instagent AI that generates sections you can still edit in the regular UI. Free Pro account. Made for designers and indie builders who care how their site looks and moves.
Hey Product Hunt 👋
Today Instinctor ships. Solo team, 18 months of build, no funding.
One-line pitch: a web platform where the page builder is a real WebGL engine, not a wrapper around static templates.
Why this architecture:
Web builders standardized on CSS transforms plus sticky video for scroll motion around 2014, and never updated the default. WebGL2 has shipped in mobile Safari, Android Chrome, and Samsung Internet since 2021. The architecture pattern that uses it as a first-class primitive does not exist in any major builder. So we built one.
Four design choices we locked in on day one:
1. WebGL is the scroll renderer, not a layer on top. Every editable element goes through the same render pipeline, at 60 FPS on a 3-year-old phone.
2. Chat lives at the platform layer. Store-aware. Visitors message your site, you reply from your phone via SMS or WhatsApp. No external SaaS to sync.
3. SEO is automatic at publish. Schema, sitemap, meta, image alt, robots, all generated by the platform. You never buy an SEO plugin.
4. Instagent generates editable sections, not locked code. Prompt in, section comes out, drops into the regular editor with every standard knob.
Free Pro account if you want to look around. Strongest critiques get the most attention. Send the ugly ones first.
Open to talking architecture trade-offs in the comments. Especially WebGL-first vs CSS-first builder design, and Instagent vs Lovable / v0 for AI section generation.
Sergei
Founder, Instinctor
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