Your self-improving cold email agent. Upload leads → deep-researches every contact → scores them Tier 1/2/3 → writes hyper-personalized emails → pushes to Instantly. Then ARES kicks in: an autonomous optimization loop that reads your reply data, identifies winning variants, and rewrites your scripts, continuously. No agency. No guesswork. Just a self improving outbound system built for founders who want results without the overhead.
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Maker
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I'm Colin, solo founder from Germany. I built heroleads because I ran a DFY cold email agency for two years and got tired of doing manually what a machine should do.
The agency worked. 200k€ revenue, strong margins, clients getting replies. But the process was brutal: research every lead by hand, write personalized emails one by one, track what works, adjust, repeat. 23 steps...
So I automated all of it.
Here's what heroleads does, start to finish:
🔬 Deep Research: researches every lead's company, role, and timing signals using live web data from 10+ sources
🎯 Tier Scoring Leads scored Tier 1/2/3 against your ICP. Tier 3s get disqualified before you waste a penny and reputation
✍️ Personalized Copy Body + subject line generated per lead, rotating across your active script variants
🧠 ARES Reads your reply data, detects winning and losing variants, and rewrites the scripts automatically
Plus three utility tools: List Parameter Generator (Apollo-ready), Followup Generator (A/B/C variants per sequence step), and Reply Generator (human-sounding responses aimed at booking the call).
The winning variant on launch day, Body 3.0 Portrait Style + Subject 1.0 The Combination at 16.1% reply rate, came straight out of ARES running on live campaign data.
This is the tool I wish existed when I started. Happy to answer anything!
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The self-improving loop is interesting. How long does it take to start seeing optimization results?
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Maker
@daniel_rachlin Hi Daniel, beta users und Agencies see a 5-10% higher reply rate and 50% higher positive replies after the first 300 Emails sent with heroleads. The more you sent, the better heroleads becomes!
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Amazing tool, been beta user for the past 30 days and saw 8% higher reply rates and 2 meetings booked!
The self-improving loop is interesting. How long does it take to start seeing optimization results?
@daniel_rachlin Hi Daniel, beta users und Agencies see a 5-10% higher reply rate and 50% higher positive replies after the first 300 Emails sent with heroleads. The more you sent, the better heroleads becomes!
Amazing tool, been beta user for the past 30 days and saw 8% higher reply rates and 2 meetings booked!
@anna_pmn_ 👌