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The inspiration for Grade My Ads came from our need to provide our clients with an easy way to analyze the performance of their Facebook ads and provide clear instructions on how they can improve them.
With 100's of metrics to choose from, we decided to focus on the 4 metrics we felt were leading indicators of a high performing ad and a healthy ad account.
We based this decision on our experience running Facebook Ads for 6+ years and managing $5,000,000+ annually in ad spend for our clients.
Our plans for the future are to use the data we collect to improve the algorithm and provide more context around ways you can improve your ads.
We hope you enjoy the tool and above all, find it useful.
H/T to the folks at @Hubspot and @LikeAlyzer for building super useful tools that helped inspire Grade My Ads.
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Grade My Ads