We run paid traffic for mobile apps. A few weeks ago a campaign went sideways and it took us two days to work out why. On iOS, tapping an App Store link inside Instagram can land you on a blank white page. Not slow, not an error page. Empty. Apple hands the store off through a scheme the in-app browser cannot open, so the tap dies right there. The person backs out and is gone, and you already paid for that click. The nasty part is that nothing tells you. Meta counts the click when the browser opens. Your attribution link counts it too. Every dashboard says the campaign is fine, so you go and tune creatives that were never the problem. We built GoToApp to fix the routing, then kept digging, because it turned out to be messier than one broken link. Facebook, TikTok, Threads and Telegram each ship their own browser, and each needs a different way out. The route that works in Instagram does nothing in Facebook. Attribution links do not save you either: OneLink, Branch and Adjust measure the tap, but their last step is still the store URL, so they break in exactly the same place while reporting a healthy click. And since iOS 26, Facebook stopped identifying its browser in the User-Agent at all. It looks like plain Safari now, which means those losses hide inside your organic numbers. So we measured it. 606 taps through our own links: Instagram delivered 99 per cent, TikTok 86, Facebook 81. Every sixth Facebook tap needs a confirmation from the system before the store opens. Those are counted, not estimated. Each link reports back when a tap fails to leave the in-app browser, and the dashboard turns that into a delivery rate. Setup is one address. Paste your store URL, your attribution link or your own page, then publish the new link instead of the old one. Nothing changes inside the app, and your tracker keeps its parameters. Free up to 3 apps. The $9 plan buys a shorter address, nothing else is locked behind it. If you run W2A funnels and your install numbers never match your clicks, I would genuinely like to hear what you are seeing. We have been staring at this for weeks and still find new corners.

GoToApp

Fix App Store links that open blank inside social apps

Fix App Store links that open blank inside social apps