Launching today
Fralencrm
Run your optical store smarter, faster, and paperless
1 follower
Run your optical store smarter, faster, and paperless
1 follower
FRALEN CRM is optical shop management software to manage customers, prescriptions, orders, inventory, purchases, billing and sales reports in one place.
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Launch tags:Sales
Launch Team
Render Sandboxes: a computer for every agentIsolated compute, persistent state and a real filesystem
Promoted
I’m Nasrullah Shaikh, founder of FralenCRM — and before building software, I spent over 1 years working on the floor as an Optometrist, Sales Executive. And also I am a developer.
While managing daily store operations, I saw firsthand how independent optical retailers struggle with outdated billing tools, paper prescription registers, missed customer follow-ups, and zero digital engagement. Most generic CRMs don't understand optical workflows like eye-test recalls or frame sizing.
So, I built FralenCRM (fralencrm.in) to give optical stores an all-in-one, modern operating system:
Automated WhatsApp Eye-Test Reminders: Automatically brings customers back when their annual eye checkup is due.
Built-in Virtual Try-On & PD Measurement: Helps customers pick frames faster and lets opticians measure Pupillary Distance digitally.
Complete Store Management: Tracks sales, inventory, purchase logs, expenses, and analytics in one dashboard.
Creative Poster Studio: Lets store owners generate ready-to-share promotional posters in seconds.
I’d love to hear your thoughts on:
Which feature do you think brings the highest immediate ROI for a local retail store?
What else would make onboarding smoother for traditional, non-tech-savvy store owners?
Thank you for checking out FralenCRM! Happy to answer any questions below. 🚀