Most directories rank by who paid the most, then sell your contact info the moment you check pricing. findany.software uses AI to match buyers with software that actually fits, not the highest bidder, and lets them research and message vendors anonymously until they choose to connect. Vendors get matched to buyers who are genuinely looking, not more cold leads. Starting with findhr.software. More software. Less sales.
I spent years as a marketing manager at Oracle, and watched software sales turn into a numbers game: gate everything behind a form, sell the lead to whoever paid for placement, and let the calls start before the buyer's even decided they're interested. The buyer stopped being the customer. They became the product.
I kept coming back to one question: what would a marketplace look like if it were built for the buyer, not the vendor buying placement? That's findany.software. You can research and compare software anonymously, ask vendors questions, and only connect when you decide you're ready. Matching is done by AI, on fit, not on who paid the most. Vendors get real, motivated buyers instead of paying for cold leads.
The process has been to go narrow before wide: one master brand, focused single-category marketplaces underneath it, starting with findhr.software, where I could get the trust layer right before templating it out to CRM, payroll, accounting, and ERP.
FindHR launches end of November. If you've ever bought software and immediately regretted giving out your email, I built this for you.